The Clubhouse app, a new audio-only social media platform, is still in its invite-only Beta testing, but has been steadily climbing the most downloaded apps chart (#29 as of today). It is attracting leaders from tech, arts and entertainment, influencers, and more. Bonnie Frank, who has been on the app for the past year, gives insight about how this app can be used for your business.
What is Clubhouse?
Clubhouse is all the buzz right now. It is a new and innovative take on social media by providing their users with an audio-only communication experience. Currently available only on Apple devices, (IOS ,13.0 or later), the Clubhouse team has started work on an Android app, as well, that will be available later this year.
The most intriguing aspect of the app is because of its invite-only exclusivity. The only access to the app is through invitation by a current user . This move has created stability in the app through slow community growth and right-sizing technology.
If you are lucky enough to be invited, you will be sent a text message to join the app. You can only be invited if you are in the phone’s contact list of the inviter. Clubhouse can be utilized as a networking app by furthering relationships outside the app. Because of this, it is recommended you attach both your Twitter and Instagram handles to your account.
What makes it different from other social media apps?
What sets Clubhouse apart is the mission. Clubhouse is not monetizing. Instead, as quoted by the developers of the app, “the mission of Clubhouse is to have deep and meaningful conversations with people from diverse backgrounds and perspectives.”
New to the app? Get started by clicking this link Here.You’ll be provided with everything you need to know about the Clubhouse app.
How Clubhouse can serve business owners
As a business owner, it is important to stay on top of what’s new and trending, as potential growth in the app can support your business’ growth. It’s important to know what is best for you and your company, and how to strategically make choices about each platform you choose.
One way to connect is simply searching a keyword. Anyone on the app with that keyword in their Clubhouse bio will show up. This is great because it allows you to find people with the same interests.
Use keywords in your bio.
Once you start connecting with users in “rooms”, you can create your own and become a moderator. When you do, all of the people that follow you will be notified that the room is active, which brings more activity and traffic. When finding new people, Bonnie says, “stay in your zone of genius, so that it can benefit both you and your audience.”
Tips for Clubhouse
If you truly embrace the mission of Clubhouse, your chat rooms will be filled with people unlike you. This is the desired purpose of the app. The hope is to bring in new perspectives and ideas.
When you sign up for the app, it is best to make sure that you sign up as yourself, rather than your
business. This is more personal and makes conversation more natural.
At a glance, Clubhouse can feel like just another pull on your time and energy. Social media commitments often leave us wondering what is actually working and worth our time. Bonnie has clearly laid out why Clubhouse should rise to the front of your attention.
More about Bonnie Frank
Located in St. Louis, Missouri, Bonnie Frank is a compelling & creative social media and content creator as a clubhouse expert, a digital marketing speaker,and a podcast host. Whew!
Frank is self taught in business and has been a business coach for about six years. She has monetized many apps she has used , including the Clubhouse app. She has been providing her experience with fans and clients alike..
Learn more about Bonnie!