Twitter is growing quickly, and with over 300 million active users it can be difficult to find a community you can connect with on the social media platform. This is where Twitter Chat comes in, a tool that makes it easy to connect with like-minded individuals over an array of subjects ranging from technology to fashion. Houston Social Media Breakfast invited three experts in the field of Twitter Chats to come speak about what they are, how to join one, and how to start one yourself. Great stuff being shared at read more...
Burger King Does It Wrong: Whopper Virgin Ad is Sure to Offend and Entertain
UPDATE: So, after great fanfare and much discussion the advertisement launches. If you would like to see this ad in a larger screen format go to the Whopper Virgins site. I can't imagine that young men would have the attention span to watch this, and I can't imagine that culturally aware people would be swayed by this ad to buy a Whopper. Maybe the audience is people that have no real cultural awareness but wish they did? I still can't figure this one out. read more...
Book Shelf: Free e-Book with Fresh Viral Marketing Case Studies
David Scott Meerman published a e-book yesterday, The New Rules of Viral Marketing, with some fresh case studies of marketers that used viral marketing to get out the word out about their product. Here is an excerpt: Gordon and her counterpart at Warner Bros. chose to launch The Wizarding World of Harry Potter by first telling the exciting news to a very small group of rabid fans. Seven people at the top Harry Potter fan sites, such as Mugglenet , were hand-selected by read more...
Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?
Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...