I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
Six Best Practices for the Fair Use of Video
A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...
Newspapers Adapt: Video from the Newsroom Goes Viral
If you haven't been sleeping under a rock, you will know that the Apple iPhone goes onto the market this Friday. I haven't written about it because it is perhaps the most overblown product launch in the history of mankind. However, it has brought out an interesting phenomenon. Last week, theNew York Times announced (via Beet TV) that it would share embed of its video clips with the public via YouTube by the fall. Also last week the Washington Post announced that it would read more...
Super Six Steps to Effective PR Measurement
Six (Abstract) Originally uploaded by jryle79. I just got back from Los Angeles from the PRSA Travel and Tourism Conference where I served on a panel about public relations measurement with Katie Paine, of KDPaine & Partners and Cara Schneider, of Greater Philadelphia Tourism Marketing. The session read more...
Video Interview: Tips for Using a Blog to Enhance Your Business
Today I had breakfast with blogger and Tech PR expert Alan Weinkrantz at the Olmos Soda Fountain. Alan blogs at 3 Screens, PR Weblog and SATechBlog, and who once even used a blog to help sell his house. According to Alan, that blog continued to get media coverage, long after the house was sold. I interviewed him read more...