Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.
Experts like Zoetica Media founder Kami Huyse are championing this format. Kami has long recommended PR and marketing professionals use short-form video for their clients and their own brand-building. See her blog post Unlock the Secrets to Creating Standout Short-Form Videos, for example.
In a recent livestream, she shared why vertical video in read more...
Unlock the Secrets to Creating Standout Short-Form Videos
In an age where attention spans are fleeting and content is consumed in rapid bursts, short-form videos have become the go-to way to captivate audiences. With the right blend of creativity, authenticity, and precision, they are a powerful tool to drive engagement, build brand loyalty, and inspire action.
Zoetica Media founder Kami Huyse recently invited Britney Cossen to share her expert thoughts on mastering the art of short-form video to boost engagement.
Britney is the owner of Fun Love Media, a social media and read more...
Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos. Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...
Live Stream: Alternatives to Periscope and Meerkat
Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...
Have Video, Will Enter: Win Prizes for Your Cause
Visual storytelling is one of the most poignant ways to reach people with your cause by pulling at the heartstrings, shocking, through humor, or otherwise playing on emotional appeal. If you are a part of a nonprofit, this is your chance to showcase one of your most compelling videos. If you are someone who works, volunteers or has seen an amazing video from a favorite cause, this is your chance to get that nonprofit involved in this great opportunity. I read more...
