When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.

The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

This was particularly evident during the pandemic when they served as first responders of sorts. read more...