In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos. Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...
The 5 Social Media Trends That Will Shape the Industry in 2023
Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry.
To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year.
1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality
Kami discussed each trend in read more...
Social Media Managers Are All Grown Up
When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic when they served as first responders of sorts. read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
What Organizations and Marketers Need to Know About Web3 and the Metaverse
Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice. That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection “I read more...
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