Becky Myers, co-owner of MyHart Communications, has lived the ups and downs of running her own business. A communicator with over twenty years experience, she began her career on the journalism side before becoming a public relations professional. In a recent livestream, she shared insights and tips on building a successful business and what other communications professionals need to know to do the same.
Get Expert Help to Set Up Your Business
She stresses the importance of ensuring you set up your business read more...
Charge More for Your Services and Get Paid What You’re Worth
One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.
The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...
Why You’re Not Getting Enough Business Referrals
If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
These Marketing Mistakes Could Cost You $1000s
“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt
Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.
Do-It-Yourself to the Extreme Is a Mistake
Being willing to roll up your sleeves is a necessary trait for consultants and read more...
Future-Proof Your Social Media Strategy With These 6 Steps
A few years ago Zoetica Media founder Kami Huyse was asked how she manages to show up all over social media to promote her own brand while at the same time serving clients at her agency. What they really wanted to know was, "did she ever sleep?"
It was an excellent question, leading Kami to sit down with a bunch of sticky notes to map out the pathway she’d taken, identifying several key steps. 📝
This sticky path eventually formed the basis of the free Pathway to Social Media Mastery she shares with PR and marketing professionals and clients.
Demonstrating how to stand out read more...
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