A few years ago, my clients thought I was out on the bleeding edge with my blog. They thought it was cool to be sure, but they also reasoned that it just wasn't for them. Too dangerous. Today all of my clients are interested in being involved in social media in some way or another, if just from the self-educational viewpoint. Most of my clients tend to be senior corporate communicators, so they, more than others, are becoming acutely aware of the need to have some fluency in this more intense two-way communication channel that I have read more...
Measuring Success: The Impact of Social Media and Viral Video
Changing up the old adage a little bit: "If at first you succeed, try, try again." I have been having a lot of fun catching up with my feeds the last few days. In case you missed it, a BusinessWeek article in early August (which included a quote from my blog buddy Kevin Dugan) took a look at viral video and asked, Is Viral Viable? You may remember a read more...
MyRaganTV.com Introduces YouTube for Communicators
Like many other communicators, I signed up for an account at MyRagan when it launched. It is an interesting site, the "Facebook" for communicators. They have some great content on the site and it serves as a good place for people that may be a bit uncomfortable with MySpace or Facebook to experiment in the medium with like-minded communicators. Now, Regan Communication site has also launched a companion site called MyRaganTV. I had the opportunity to talk with Mark Ragan about this new property a few months ago, and it should serve as a great professional read more...
Cool Tools: Newshound Helps to Sniff Out News in Facebook
My good friends Todd Defren and Shannon Whitley of PRX Builder have dreamed up a new Facebook application called Newshound. It is a bit like delicious, only it allows you to share news on your Facebook profile. The only thing I wish it could include would be a widget to add the information to my read more...
MyDeathSpace: Voyeurism Meets Social Media
People are using social networking sites to connect with others in a number of ways, but I thought this was WAY over the top. MyDeathSpace.com is an archival site, containing news articles, online obituaries, and other publicly available information. MyDeathSpace.com is a map-based site that connects you to the MySpace profiles of the deceased. It includes the story about each person and the circumstances of their death. My take: just because you read more...