By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Social Media and Business: Evangelists or Catalysts? The Drip Theory
When a person participates in social media something happens. You can call it drinking the Kool Aid, or the echo chamber effect. Whatever you call it, something shifts in the perception of those that participate. If you also happen to make your career in public relations, marketing or a number of other related disciplines, you also start to clearly see the value of this two-way communication model. You start to see how it could help you with your work or clients. Trouble is that those that don't participate, and frankly have no interest in doing read more...
Starting the Conversation Workshop, Austin, Texas, November 6, 2007
I have been invited to speak at an intensive, daylong professional development seminar on November 6, 2007, tailored to assist corporate communication officers, non-profits, and agencies develop with their social media strategies. The keynote will be given by Shel Israel, co-author of the book Naked Conversations. Connie Reece, who heads up the Social Media Club in Austin will join us, as will Social Media Club read more...
Stop Talking and Start Doing: Social Media Experimenters Crow About Successes
I've been doing a little housecleaning from last week and saw that Mike Manuel of Voce Communications called a few of us out to share the social media projects for which we are most proud. I think it is a worthwhile meme since the time for "talking" about what works in social media has long past. In fact, a few weeks ago I made a call for people to share their success read more...
What is Twitter, in 140 Characters or Less?
Over the past two weeks, as I met with two separate clients, they asked me, "What is Twitter?" I told them that for me it is a network of colleagues and friends. A little business mixed with pleasure. Twitter is certainly much more than its, "What are you doing now?" tagline might suggest. But that said, I thought it was better to show than to tell, so I fired up Twitter on my Treo and asked: "Just showing a few corporate types who have never seen Twitter, any words for read more...
