Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
Scaling Social Media Requires Community
The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
Twitter + Free Webinar = Twebinar this Thursday
Chris Brogan and Radian6 have put together an interesting concept that launches this Thursday. They are calling it a Twebinar since it puts together an online compilation of videos of social media voices and includes a live online discussion in Twitter I am intrigued by how they are putting this together and how it will work. I was interviewed for the Twebinar, but feel a little like a bit player in a movie since I have no idea what it will look like when it is all put together. So far, Chris says that over 1,000 people have registered for the three-part read more...
Strategy: Become a Communication Artist
One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...
Beat Reporters Have a Love/Hate Relationship with Blogs and Bloggers
I have had a chance to review an interesting study released yesterday by Brodeur and Marketwire. The study asked that cover the beats of technology, travel, health care, lifestyle, and politics to assess the impact of social media on five factors - speed, diversity, editorial direction, quality, and accuracy. It was a very mixed result. Over all, reporters felt that social media had a positive effect on diversity of read more...
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