If you follow me on Twitter you will see that I interact frequently. I have found and shared a lot of resources there and made and connections that would have taken much longer through just blogging and commenting. It's a great tool, but it also can fuel controversy. The Twitter Mob Over the past few months there have been a number of controversies that have sprung up through Twitter that have led to interesting discussions, but may have been overblown in their black and white knee-jerk reaction. The format allows anyone to quickly post an opinion that can be virally spread across multiple read more...
The Cult of Social Media Personality: Whatever Happened to Communication?
By its many critics, social media has been called passing fad, the rule of the mob and even the Cult of the Amateur by writer and pundit Andrew Keen. The latest volley came right before the Thanksgiving holiday from within social media circles by Chip Griffin on his weekly Media Bullseye Roundtable where he called social media "cult-like." (Correction: I mistakenly identified read more...
The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
The Strategist and Social Media
Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
Scaling Social Media Requires Community
The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
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