Zoetica Media

10 Opportunity Costs and Risks of Ignoring Social Media

by

I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk.   Opportunity costs.   There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...

Contextual Advertising in Facebook Mimics Social Interaction

by

  Over the past few months I have noticed that Facebook has become a destination for all of my old friends from high school and even for my parents. A new wave of people have arrived, I would suspect we are in the early majority stage of social networking on Facebook which follows those of us who were early adopters of the service. Diffusion of Innovation

Standardized or Custom Blogger Outreach Campaigns? Weighing the Risk

by

If you follow me on Twitter you will see that I interact frequently. I have found and shared a lot of resources there and made and connections that would have taken much longer through just blogging and commenting. It's a great tool, but it also can fuel controversy. The Twitter Mob Over the past few months there have been a number of controversies that have sprung up through Twitter that have led to interesting discussions, but may have been overblown in their black and white knee-jerk reaction. The format allows anyone to quickly post an opinion that can be virally spread across multiple read more...

The Cult of Social Media Personality: Whatever Happened to Communication?

by

  By its many critics, social media has been called passing fad, the rule of the mob and even the Cult of the Amateur by writer and pundit Andrew Keen. The latest volley came right before the Thanksgiving holiday from within social media circles by Chip Griffin on his weekly Media Bullseye Roundtable where he called social media "cult-like." (Correction: I mistakenly identified read more...

The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers

by

  I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them.  But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public.  It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy