Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines. Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean. Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't). Having Fun with read more...
Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?
I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...
Who Owns the Social Media Play: Marketing, PR or Advertising?
Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.
- MARKETING is great at putting together communication that gets results
- PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
- ADVERTISING is great at creating compelling and entertaining content that could go viral
10 Opportunity Costs and Risks of Ignoring Social Media
I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk. Opportunity costs. There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...
Contextual Advertising in Facebook Mimics Social Interaction
Over the past few months I have noticed that Facebook has become a destination for all of my old friends from high school and even for my parents. A new wave of people have arrived, I would suspect we are in the early majority stage of social networking on Facebook which follows those of us who were early adopters of the service. Diffusion of Innovation
- innovators (2 percent of online population),
- read more...
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