With the proliferation of artificial intelligence and its increased use in the content creation space, there’s a seeming downwards trend towards sameness. To help others avoid getting pulled into the vortex, Zoetica Media founder Kami Huyse shared how to stand out on social media in an original and memorable way. Avoid These Five Common Mistakes Not doing the wrong things is as important as doing the right things, Kami knows. She therefore shared the main points from Renae Gregoire‘s Forbes article read more...
Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
The Indelible Power of Community Building
As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat
If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset. If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...
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