Zoetica Media

Essay: Social Media Users Unpacked

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  There is an old joke:   Only two kinds of businesses call their customers users…Tech companies and drug dealers…   With that in mind, I was reading a rather interesting report about a survey that showed how people are using social media to make purchases, and a thought hit me, maybe that old joke needs to be expanded as we head into the era of the social media user.   read more...

The 5 Ws of Social Media Strategy

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One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Case Study: Making Legislative Activism Fun? Live Earth Gives it a Try

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  Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines.   Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean.   Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't).   Having Fun with read more...

Who Owns the Social Media Play: Marketing, PR or Advertising?

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  Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.  

  • MARKETING is great at putting together communication that gets results
  • PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
  • ADVERTISING is great at creating compelling and entertaining content that could go viral
Valeria Maltoni has a great post read more...

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