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Easy Way to Subscribe to TopRank’s 25 Women Who Rock Social Media

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  In social media, if you publish a list of any kind you are pretty much setting yourself up for criticism. “You forgot so-and-so,” “your list isn’t diverse (there aren’t enough women, children, people of color, etc.).”   However, if you publish a list, you also are likely to get a lot of attention, especially from the people on it, especially if it is seen as valuable.       For the second year, SEO blogger Lee read more...

Steps for Building a Social Media Plan: Aim for the GOAL POST

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    Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan.   Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...

Commonsense Social Media Measurement Part 4: A’s of Social Media Measurement: Attention, Attitude, Action

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    When it comes to social media measurement, one of the hardest things for most organizations to determine is where to put their limited resources and focus. All measurable objectives for online media should be consolidated to a dashboard that is frequently updated and can show where online efforts stand at a glance. You can use free ones like the new Glert’s, currently in Beta, which puts free Google Alerts into a dashboard; or you can use paid services like the read more...

Commonsense Social Media Measurement Part 3: Measurement as a Diagnostic Tool

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As was laid out so well in the first thesis of the “Cluetrain Manifesto,” the classic book which was at the forefront of the social media movement, “Markets are conversations.” People increasingly demand that companies and nonprofits wake up from their slumber and start to connect with them. Or as the authors said, “You want us to pay? We want you to read more...

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