Social media law is a largely new frontier and is often unclear or difficult to understand. Trademarks, patents, and copyrights are all topics which can affect social media law, so it is important to know how these topics can affect you and your social media channels. Social Media Law: What You Need to Know At our Social Media Breakfast Houston, We brought in Travis Crabtree, a former journalist who has been practicing law with Gray Reed & McGraw for 16 years, to read more...
How to Build a Relevant Instagram Following
Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagram expert at the Social Media Breakfast of Houston to discuss how to build a relevant following on the platform, regardless of whether you represent a brand or as an individual. Not only does Jillian read more...
How the rise of “fake news” will impact politics and business
Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide for political purposes, or can be created in order to make a monetary gain based on click advertisements. Already feeling overwhelmed by #fakenews and social media in 2017? @JulieMarieIrvin & Christen will be read more...
Captivating Generation Z in Their Native Environment
The world, especially online, is changing. It is being shaped by the Generation known as Z. This generation roughly spans from as early as 1996 through 2014. The oldest of this generation are now entering the workforce. And this is big generation, comprising about 26 percent of the global population. What we know about them is that they are fully digital natives, having used technology and mobile devices from a very early age. They have grown up online and are already sharing their views on multiple platforms. The next five to 10 years will see this generation entering the fray for online attention. So how do you capture their attention read more...
Livestream Equipment Used to Produce the Social Media Breakfast of Houston
We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. For instance, a few years ago we started to livestream on Google+, with all of the videos going straight to YouTube. When that was discontinued in late 2016, we switched to livesteaming from Facebook. Currently we read more...
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