Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones. We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...
How to Meet the Challenges of an Evolving Crisis
Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
Using Livestream to Build Your Business
While pre-recorded videos are able to get your point across, livestreaming can help you reach a larger audience and repurpose your videos for future use, making it easier to engage and connect with even more people and grow your brand. At the Houston’s Social Media Breakfast on February 8, Kami Huyse sat down with Ahn Nguyen from Amplified Marketing to discuss how using livestream video can help build your business. Nguyen hosts multiple livestreams, such as Women Who Mean Business and Mobile Chat Live, and has been working in social media and digital marketing for years. The Benefits of Livestreaming Livestreams can read more...
How to Create Digital Content on Instagram that Pops
Have you ever wondered about how you could take your social media presence to the next level and make your business boom? Kami Huyse, the founder of Zoetica Media, sat down with social media consultant and content creator Mike Metzler, @Mtzler on Instagram, to discuss tactics for making your business stand out and grab viewers’ attention. Here are the top five tips Metzler addressed. 1. Make your posts engaging Metzler recommended that brands include interactive features on their read more...
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