Journalists used to be one of the few conduits through which brands could gain market exposure. Today, thanks to the proliferation of social networks, brands have more options than ever, with influencer marketing among the most powerful.
John Pacini, Managing Director of Everyday Health Group's Mom Media division and co-creator of the Mom 2.0 Summit, recently read more...
Breaking the Niche Myth: Finding Success as a Generalist
multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.
Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
Charge More for Your Services and Get Paid What You’re Worth
One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.
The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...
Why You’re Not Getting Enough Business Referrals
If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
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