Zoetica Media

Instagram vs. TikTok,What Social Media Managers Need to Know

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Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:

    1. Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...

How to get media coverage for your brand using your expertise

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We’re all experts in something.  Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand.  Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...

A 6000% Organic Growth in Facebook Followers in Just A Year

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To the naysayers claiming Facebook is dead, Bart Graham, Sr.’s success proves them wrong. Bart is the Development Officer for the Commemorative Air Force (CAF) Tampa Bay Wing and grew its Facebook page from zero to over 6000 followers in a mere twelve months, all organically.

Bart, a member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, recently read more...

Three Foolproof Ways to Banishing Boring Content 

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When one of your responsibilities is to create content to market and promote your small business or consultancy, creating boring content can be a death knell.

“That is a thing that I think a lot of us worry about, we don't have good enough content, we aren't that interesting, who would care about what we have to say, who would care about what we have to do,” says Zoetica Media founder Kami Huyse in a recent livestream.

If you want to banish boring content, keep these things in mind:

1. It’s Not About You
2. Turn Your Content Upside Down
3. Slow Down #1 It’s read more...

Building Bridges, Not Walls: Choosing Collaboration Over Competition

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In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors.  Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...

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