"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...
How to Get Results From Influencer Events
Why is it important for businesses to work with Influencers? Because the “best influencers are like your best friends.” Professional bloggers are experts in their field and they can really get the word out about a company providing their expertise so yours can shine. Traditional media doesn’t work the same as it did. Bloggers can impact business because they provide a deeper engagement with and influence over their audience. So how do you tap into this influence? Three experts representing different sides of the read more...
Video is Taking Over, Are You Ready for the Revolution?
Everyone is talking about video in 2016, but the real question is: are you ready for the video revolution that has already begun to take over every social channel like a storm? In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.” And the numbers have begun to show how video is taking over every aspect of social media, blogging, etc.. In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same read more...
Why You Need a Powerful, Engaged Twitter Account
The use of Twitter for business is a growing trend, but many people just broadcast their content and forget that it can also be a engagement platform. However, it can seem hard to authentically connect with your customers there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy for your business. Taking Twitter to the next level is all about how you harness the power of one of the best platforms online to grow your brand and connect with a vibrant community. Madalyn Skylar, creator of the #TwitterSmarter podcast and Twitter read more...
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