“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln
If you’re anything like Zoetica Media founder Kami Huyse, you’re not always in the mood to be visible, even when you know it’s necessary for your business. It happens to all of us at some time or another!
That’s why Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.
1. Adjust your mindset
2. Employ a structure
3. read more...
Are You Ready for AI in Creative Work?
If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!” While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...
Social Media Managers Are All Grown Up
When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.
The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.
This was particularly evident during the pandemic when they served as first responders of sorts. read more...
Hacking Your Brain For Success
With many people feeling unsettled by all that’s going on in the world, Zoetica founder Kami Huyse decided to share some suggestions for how to train your brain and remain focused on what’s important to you. ⛅
(While in this post the words ‘brain’ and ‘mind’ are used interchangeably, the brain actually refers to the physical organ, whereas the mind refers to the faculties responsible for mental phenomena.)
Your Brain Has An Algorithm.
The reticular activating system (read more...
Marketing Secrets from a Celebrity and Brand Matchmaker
Have you ever wondered what it's like to work with celebrities? Ric Bachrach knows. He is the president and CEO of Celebrity Focus Inc. which connects famous people with famous brands to expand their reach and impact. Ric, an expert at finding the perfect celebrities for marketing, advertising, and public relations campaigns, recently spoke with Zoetica founder Kami Huyse about what he thinks has made his business a success. Top Marketing Secrets Here are his top secrets and read more...
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