As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.
But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?
Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂
Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of content read more...
When You Shortcut Results for Your Clients, You Both Win
Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results. And she’s learned that to make such wins happen, two things need to be put in place: Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are operating from the same foundational knowledge we are. We think everyone knows and understands the basics. The result is that we sometimes end up jumping a read more...
How to Get Clients to Buy Without Trying
No one likes to feel they’re being manipulated or pressured into doing something, least of all your existing or prospective clients.
And besides, no decent marketing, PR, or communications consultant, coach, and small agency owner wants to be slimy and use hard core fear or emotional bullying tactics to make a sale.
However, getting and selling to your clients IS important, so read on to learn how to do it ethically and with integrity. 💝
It may sound counterintuitive, but the best way to sell someone on something is not to sell them anything at all!
Here are Zoetica founder Kami Huyse’s top 3 recommendations read more...
The Magic of 3 Is Key To Getting More Done in the Long Run
By her own admission, Zoetica’s CEO Kami Huyse is a master procrastinator. For years she tried making lists to stay on track. But the better she got at writing down all the bazillions of things that needed to be done, the more she ended up completing few and sometimes even none of the tasks! 🤨 Kami realized that staring at an endless list of to-dos led to her feeling overwhelmed and shutting down. She knew there had to be a better way! “I think sometimes we focus on too much and think read more...
The Proven Way Consultants Can Get Instant Authority and Top Visibility for Their Own Business
Admit it, you’re great at promoting your clients, helping them create long-term relationships with their audiences, and even stepping in during times of crisis. Take a bow! 😊 You provide excellent service while quietly staying in the background, as you’ve probably been trained to do as marketing, PR, or communications consultants. When it comes to your own business, though, you’re not quite as good at getting results for yourself. Something always seems to get in the way, from client deadlines and priorities to not quite knowing where to start. Meanwhile, it seems the loudest people receive all the attention and read more...
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