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If the Shoe Fits…Social Media in Seven Boxes

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. I have been talking to a lot of college and graduate students lately. First, to a graduate class at the University of the Incarnate Word in San Antonio this past Monday and then yesterday to Kelli Matthews class at University of Oregon.

One of the things I emphasize when I do one of these overviews is that Social Media encompasses a broad variety of things. In fact, there are so many types of platforms read more...

4 Steps to Incorporate Values-Based Key Messages

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Florida Keys Originally uploaded by kitsu. Eric Eggerson launched his new blog, Common Sense PR today, with the b5media blogging network and already has a pretty good body of work already posted. In fact, I knew about the new blog some time ago when Eric reported on my post about how key messages can be made to be more flexible, but mum was the word until it read more...

Seven Principles of Public Relations: But First Develop a Spine

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Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:

  1. Tell the read more...

What I Learned About PR at McDonalds

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McFood Originally uploaded by BILLBINNS. I’d be willing to bet that almost everyone in America has visited McDonald's at least once in their lives. And I bet that, with some small exceptions, that you had a similar experience wherever you went. McDonald's was the first job I ever had. I started working there in Englewood, Colo., when I was 15 (just before my 16th birthday) until I was almost 18. In my three years there, I learned a read more...

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