CBS Executive Vice President for Communications at CBS News Gil "Stanly Bing" Schwartz put together a rebuttal to Andrew Cohen's piece about PR Flacks. It is entertaining, but I am not so sure that his claim about secondary lies being less problematic than primary lies rings true. He contends PR people generally never lie except when lied to by their clients. Sometimes this happens, but I am not sure that it leaves us less responsible for those lies and our dogged defense of them. He makes a point that public relations and journalism are two sides read more...
Reputation Management in A Google World
Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well. His insights are always interesting and he is a wealth of resources. One thing I learned about during our seminar was a new read more...
Things Aren’t What They Seem: Marketing Tactic Goes Underground
One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety. While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing. We often use a mix of both with our clients. It depends on what will be most useful in reaching the intended community. read more...
Simplicity is a Virtue: PR Could Use More of It
If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation. When done well, public relations is a very complex craft. The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input). Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...
Case Study: Custom Scoop Uses Community Liaison to Connect with Stakeholders
Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
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