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Online Public Relations: 5 Competencies of the Connected Corporation

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The speed of communication continues to accelerate, and as it does, the pressure on public relations professionals to execute quick, accurate and authentic outreach to customers and stakeholders is on. However, a company can be prepared for these challenges by developing some core competencies. 5 Competencies of Connected Companies

  • In The Loop: An ability to cater to an heightened customer expectation for a company to listen and respond in real time
  • Nimble: A process in place to incrementally release anticipated information, read more...

Creative Minds: How Can We Encourage Creativity in Public Relations?

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  I hadn't seen this video from TED 2006 about the death of creativity in the modern understanding of education.  I think that Sir Ken Robinson, a former professor and creativity expert, makes some salient points about how we squash creativity in our educational system. I still think it is critical that students learn how to express themselves clearly in writing, especially in this age of self publishing. However, I do agree that we have failed in understanding and read more...

PRWeek Final Four: Communication Overtones Advances with Four Excellent Blogs

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    A few year ago, the fairly unknown George Mason University, located in Fairfax, Va., burst on the national scene when it's basketball team made the Final Four. Commentators were stunned, people couldn't believe it.  Former alums, such as myself, were excited. It's kind of how I felt this morning when I woke up to find that Communication Overtones had advanced to the final four of the read more...

Content Matters: Eight of the Best Posts from the Final Eight PRWeek Blog Competitors

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  The folks over at PRWeek thought that it would be a good idea to pit 32 PR blogs against each other to celebrate PRWeek's 100th birthday. I am not sure why PRWeek didn't realize that it would get a little competitive when they put 32 Type-A PR bloggers up against each other, but I wasn't in on the planning meeting.   I am one of the 32, and now the eight, that are left in the competition. But, in the interest of the idea that content is King, I thought that I would look at the final eight blogs and pick my favorite post of theirs read more...

Karen Russell Turns PR History On It’s Head: Could Roosevelt Be the Father of Corporate PR

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  Not only that, but Dr. Karen Russell's research moved back the 100 year anniversary of the press release from 2006 to at least 2005. Sorry Business Wire. It turns out that in 1901, President Theodore Roosevelt called for the formation of the Bureau of Corporations to mandate the release of corporate information. In was in the environment of this development that Ivy Lee, who is often considered the founder of read more...

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