I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
ComPRehension: PRSA Launches a Blog That Will Serve Professional Development
I am very excited about a new professional development blog launched by the Public Relations Society of America today called ComPRehension. I talked with the staff at PRSA and the intent of the blog is to freely share some of the great information and personalities that they have in their professional development program. The blog launches with much of the content that was developed by myself, Josh Hallett and read more...
Top 7 Phrases to Avoid Using With the Baby Boom Generation
On the PR Evolutions blog, Carol Orsborn and Eileen Marcus of Fleishman-Hillard are looking to put together a list of phrases to avoid when marketing to baby boomers.
- Still going strong
- Forever young
- Growing old (growing older is okay)
- 60 is the new 40 (Instead, say 60 is the new 60.)
- Looks good for her age (Instead, say ageless beauty.)
- Senior/senior citizen/elderly/golden
- Suffering from--victim of (with regard to illness) read more...
Interview About PRSA Conference Blog: Getting Ready for Philly
Brandy Shapiro-Babin interviewed me about the 2007 PRSA International Conference blog that we launched earlier this month on Webmaster Radio. I appear in the radiocast with the following folks: · Rhoda Weiss, APR, Fellow PRSA, PRSA Chair and CEO · Mia Farrow, Actress and Humanitarian Activist · Larry Weber, International Conference Chair, W2Group Inc., read more...
PRSA Launches a Conference Blog: ‘5 Reasons to Launch a Blog’
Yesterday, the Public Relations Society of America published a blog post by Paul Gillan, Remind us again why you aren't blogging, to kick off its 2007 International Conference Blog, PR|Evolution. The conference will be held October 20-23, 2007 in Philadelphia. You can register by clicking here. In the first post, Gillan gives five reasons for launching a blog backed by examples of companies that have capitalized on each. Influence policy: read more...