In the third segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.
In Trend #2: Niche Social Media Platforms Multiply, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering read more...
What Social Media Algorithms Really Care About and Why It Matters
Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
Do you REALLY need 10k followers?
Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies. But do you really need 10k followers? That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
The Science of Instagram Hashtags – Ep 105
Today on Keeping Up with Kamichat we look at hard data to answer the age-old question, Should you put Instagram hashtags in the body of the post or in the first comment, and how many should you use? We think we found the definitive answer, at least for now. And we also cover the latest updates on Instagram, Facebook, Twitter, YouTube, and Snapchat. This Week’s Question: Instagram Hashtags. Should you put them in the body of the post or in the first comment, and how many should you use? Answer The short answer is that you should put them in the post and that you should use 30 relevant hashtags, and this time I have proof. read more...