ProfNet is a great service offered by PRNewswire that allows journalists to quickly find sources and public relations professionals to make targeted piches. But like the The Morris + King Company, an agency that today issued its second annual “Best ProfNet Queries of the Year” list, I sometimes find the request to be pretty bizarre: 10. BEHAVIOR/TODAY: People's Busy Lives and the Bad Things that May Happen as a Result—The Cincinnati Post I'm looking for a read more...
5 Media Snacks Served up ala Carte at Communication Overtones
Jerimiah Owyang started a meme, asking us if we respect media snackers, or people looking for a quick hit of information and entertainment before they move on? Geoff Livingston tagged me, and so here are a few ways I respect those of you that like to snack a little and can't be bothered with my usual long-winded thought pieces. 5 Media Snacks read more...
Fun Friday: ABC Calls for Viewers to Participate in Three Words
ABC News is using its cool iCaught interface to capture three-word messages from its viewers. They will share the best submissions on Good Morning America this Saturday. The last time they did this was on August 28th. I am not sure when they added this one, but it is inspirational. My Three Words? Make a Difference (here's how) What are your three words this read more...
Inside Candidate Media Training – Fake Candidate Coached by Handlers
The Presidential candidate Ray Hopewood is a fictional representation dreamed up by the enterprise software company Big Fix. You can read his backstory in the New York Times, but regardless, this is a hilarious satirical look at the underbelly of media coaching. Tip for Ray: For a more sane approach you can read this primer I wrote on read more...
Eepybird Has A New Act with Post-It Notes: Wonder How 3M Will React?
Those Eepybird guys are at it again. A few weeks ago I recalled their Mentos experiment and how differently the Coke and Mentos brands initially responded. This time they are using post it notes. I wonder how 3M will respond? If I were them, I would sent over a truckload of Post it Notes and get out of the way. But me being cynical, I wonder if this time read more...