In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
AI in Action: How Generative AI Is Reshaping Agency Work for the Better
The impact of artificial intelligence on communication is profound. From the ethical implications of AI use to the exciting potential of AI for brand messaging, there’s no question that we have entered a new era of marketing and public relations.
On a recent episode of Plat4orm’s podcast 4 the Record with Valerie Chan, Zoetica Media founder Kami Huyse offered insights and advice for communications professionals on how to integrate and embrace the power of generative AI into read more...
Seven Principles of Public Relations: But First Develop a Spine
Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:
- Tell the read more...