We’re all experts in something. Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand. Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...
Building Bridges, Not Walls: Choosing Collaboration Over Competition
In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure)
I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had been read more...
To TikTok or Not? What Brands Should Consider
TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
How To Get Attention on Social Media RIGHT NOW
With the proliferation of artificial intelligence and its increased use in the content creation space, there’s a seeming downwards trend towards sameness. To help others avoid getting pulled into the vortex, Zoetica Media founder Kami Huyse shared how to stand out on social media in an original and memorable way. Avoid These Five Common Mistakes Not doing the wrong things is as important as doing the right things, Kami knows. She therefore shared the main points from Renae Gregoire‘s Forbes article read more...