I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had been read more...
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Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
How to Overcome Your Fear of Self-Promotion
We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people. So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...
How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List
When writing a book, most authors invest in drafting, writing, and editing it to perfection. But that’s only half of the equation for how to make a book a success. To achieve the desired result – getting people to buy and read their work – authors need to invest just as heavily in the marketing side of things.
Think of it this way: You may be writing one of the most wonderful books in the world, but if no one knows about it, it’s never going to make the impact in people’s lives and businesses you know it can through wide distribution.
Executing a carefully designed marketing plan makes all the difference. “In read more...
I Don’t Have Time to Google You: Micro Fame Breeds Arrogance
I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...