Standing out in today's crowded marketplace can feel impossible. But according to Zoetica Media founder Kami Huyse, the key lies in something we all have – our unique superpower. In a recent livestream, she shared the secret formula anyone can use to identify and harness their personal superpower to make a lasting impact.
Everyone Has a Superpower
Every single person has a superpower that they can use to elevate their personal brand, Kami argues. They don’t have to have won a fancy award or be the president of a company. They don’t have to be superhuman.
In fact, even superheroes are often ordinary people before they openly embrace their power. Clark Kent, aka Superman, and Wonder Woman, “hid out as average citizens until they stepped into their superpower and started to make a difference in a way that made them stand out,” she notes.
How to Identify Your Superpower
If you’re unsure what your superpower is, Kami says there are three simple ways to figuring it out.
#1: “Can I Pick Your Brain?”
Start by identifying the things people tend to ask you about all the time. “A lot of people get irritated by that… but here's the thing about somebody who asks you to pick your brain,” she says. “The things that people come back to you and ask you over and over and over again are the things you should start looking at…“ as your superpower.
A variation of that is people asking you for your input. “What do people come to you at work and ask for your help, what do people call you up and say, ‘Hey can you give me your input on this?’” It could also be based on your lived experience, educational certificates or degrees, or particular training, whether formal or informal, that you’ve received.
#2: Your Pet Peeve
Your superpower may lie in the things that annoy you and that you therefore want to fix. “What are some things that kind of drive you crazy?” Kami asks. “The reason…is because if you have strong opinions or feelings about specific things inside of your field, it might be part of your superpower to be able to address those things.”
Think about whether there is something in your daily work or in your industry that you believe needs improvement or correction, yet that others often miss. Being aware of those kinds of things can identify the gaps that you can focus on addressing and filling.
Similarly, think about whether there is a common industry practice you disagree with. If you can find a better alternative, going against the grain differentiates you from your competitors in a good way.
#3 Story Stitching
“People love stories, and they love to hear how [a particular] story connects with them,” Kami explains. “What’s one story from your career that could surprise others?”
Focus on sharing stories that help others connect with you on a personal level or that help your brand feel more relatable.
“When you're coming out into social media and you're trying to connect with people, you have to bring some value,” says Kami. “Your value is your stories. Your value comes in your stories [and] how they can apply to somebody else.”
Free Brand Voice Workshop
Kami is offering a free workshop in November where she goes into each of these areas in greater depth. If you’re interested in dialing into your brand voice to get better results online, register now for the Brand Voice Workshop taking place on Wednesday, November 13, at 3pm CT.