The Pathway to Social Media Mastery

We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔

It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader. 

In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail about each stage. 

The information is especially helpful for consultants, freelancers, and coaches, although anyone working in service-based businesses will benefit. So whether you’re a solopreneur, work with partners or contractors, or have your own internal dream team, read on! 

FREE RESOURCE
Watch the entire Master Social Media to Create More Business Leads and Grow Your Influence video series as they come out by SIGNING UP HERE. 📽️ https://bit.ly/pathwayvideoseries

Overview of the Pathway to Smart Social Mastery System

Stage 1: Explorer 

Start by creating a vision letter that reflects how you want to help your customers and what your goals are. The goals can be both professional and personal. Don’t hold back, think big and ambitiously! 

Next, figure out what your superpower is. Everyone has a superpower, which is the process you bring to the marketplace and use to help your clients achieve their goals. 

Finally, create an asset inventory that lists your existing networks, communications channels and platforms, and any products or services you currently offer. Getting an accurate snapshot of where you’re starting from will help you build down the road.  

Here is where you focus on connecting with your target audience. One of the best ways to do that is by listening closely to the needs and desires of the people you serve or hope to serve, the findings of which you’ll collect in your Word Vault. 

Stage 2: Connector  

Also important is the creation of your Champions List. This can include existing or past clients, referral partners, and anyone else who recognizes the value of your work and what you offer. 

Meanwhile, the Magic 2×2 Connect Method is a proven and easy way to build your network in just 15 minutes a day. It’s the primary way Kami made herself known back when she first started blogging and shortly thereafter when she moved to a new city without any contacts. 

Don’t forget your Dream Clients list, namely those organizations or individuals you would love to work with one day. Keeping this list in front of you gives you something to strive towards and also helps you avoid accepting a client who you’re misaligned with, a definite recipe for disaster. 

Stage 3: Architect 

Once you get to the Architect Stage, you already have an audience that knows who you are and what you bring to the marketplace. The goal at this point is to grow that audience.

Start by researching where your your prospective clients are hanging out online. In Kami's paid Smart Social Mastery membership she teaches how to do that  with the Client Compass, but essentially you want to build a presence on the main social media platform where your dream clients congregate.

Next, create a Visibility Platform that will help you achieve success. This can be anything from live videos like Kami records every week or a podcast, to a blog post, an Instagram post or reel, and so on. Repurposing content will allow you to stretch what you may already have and get the maximum impact from what you’ll create in the future. A website or landing page that you own is helpful, as is an email list.

Whatever you create should reflect your Brand Voice and focus on particular Content Keys. Let people know you’re a consistent source for certain types of content. In Kami’s case all her content revolves around the topics of Clarify, Connect, Create, and Calibrate. 

Remember to be clear in your mind about what you want to accomplish in your business, making sure to measure success against that, whether it’s leads, sales, or something else. The number of likes or clicks alone don’t matter when it comes to measuring your Key Performance Indicators.

Stage 4: Creator 

Now it’s time to focus on streamlining the content creation process for maximum impact! 

The Cornerstone Content Creator worksheet will help you come up with a seemingly endless stream of content ideas you can use for your visibility platform. Make a quarterly appointment with yourself to sit down and brainstorm ideas that you can use to roll out content over the next three months. 

Next, set aside regularly scheduled time every month to batch create content. This can be a script or talking points for a video or podcast recording, images for Instagram reels, or the copy for blog posts on your website. Once you get the juices flowering, you’ll find it can be a quick and even fun process. Try to focus on creating more evergreen-style content than current events information which is usually only single-use content.

Lastly, dedicate a few hours every week to repurposing content and turning it into bite-sized nuggets of information your audience will be interested in. Usually 1-5 hours is enough to get this done.   

Stage 5: Attractor

The Attractor stage is all about building a deeper relationship with people so you can track your interactions and start developing your leads, make a sale, or take concrete action towards whatever else your specific goal may be.

This is where creating a Customer Journey Funnel helps. Think of the funnel as a process that shows you what needs to be done to attract the dream clients you’re looking for. An important part of this funnel is giving people the opportunity to work with you in whatever way is best for them, whether that’s for a particular time-limited task or by using a full-service offering.

Once someone becomes your client, create a strong customer service Onboarding Experience  that will make them feel valued and also encourage them to happily recommend you to others.

The finishing touch is setting up your monthly Attraction Touch-Point Process where you invest 15 minutes a day connecting with people. Don’t let this slip, so enter it on your calendar to ensure it receives the attention it deserves.

Stage 6: Innovator

In this last stage, you’re going to carefully go over everything and fine tune or update what needs changing. You’ll evaluate your progress with the KPI Tracker (introduced in Stage 3) and schedule an annual review of your Vision Letter (mentioned in Stage 1). 

If you find that your business has stagnated, strategically pivoting might be the wisest next step to take. By running through the Pivoting Framework you’ll be able to improve or change your core offers. 

Finally, complete your Dream Team Planner and strategy, even if you prefer to work solo. The planner can help you figure out whether hiring an employee, contractor, freelancer, or virtual assistant is the best option for you at this stage in your business.

FREE RESOURCE
Watch the entire Master Social Media to Create More Business Leads and Grow Your Influence video series as they come out by SIGNING UP HERE. 📽️ https://bit.ly/pathwayvideoseries

Watch Kami’s full video here for more details, 🎥 and be sure to read the next installment of the Master Social Media to Create More Business Leads and Grow Your Influence series!