Zoetica recently teamed up with Network for Good to co-author Cause Marketing through Social Media, a free eGuide. Geoff Livingston was the primary author from our team and Kate Olsen led the effort on the Network for Good side.
If you are company looking to adding a cause into your social media outreach, this guide really delivers substance, including what pitfalls to avoid. Filled with case studies, it should inspire you to consider adding a cause strategy to your social media outreach.If you are interested in this kind of campaign, you can download Cause Marketing Through Social Media for free.