It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work. It’s human nature. As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...
The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid
Everything you need to know about risk and social media you can learn from Monty Python. Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom. Three Questions to Ask for Your Social Media Strategy
- Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...
The Commoditization of Social Media: And What We Can Learn from the “Old Days”
Photo: Early PR bloggers Phil Gomes and David Parmet at the NewComm Forum in 2007 Since the early days of blogging, when we were all dazzled by the ability of social media to connect us to other likeminded people, and those with fiercely opposed viewpoints could laugh at read more...
Steps for Building a Social Media Plan: Aim for the GOAL POST
Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan. Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...
Commonsense Social Media Measurement Part 3: Measurement as a Diagnostic Tool
As was laid out so well in the first thesis of the “Cluetrain Manifesto,” the classic book which was at the forefront of the social media movement, “Markets are conversations.” People increasingly demand that companies and nonprofits wake up from their slumber and start to connect with them. Or as the authors said, “You want us to pay? We want you to read more...
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