First, let me say that this post is a little off topic for a communication blog. However, I think that discussions about how we can cut down on the adversarial relationship between companies and their customers is critical to effective communication. I also fight the idea that a communication professional is only good at getting the word out and should stay out of the business of strategic thinking. I think that smart communications professionals, with their close contact and understanding of a company's stakeholders belong right in the read more...
Storyboarding: Another View on How to Use the Social Media News Release
By Kami Huyse and Geoff Livingston Jointly posted on Communication Overtones and the Buzz Bin. Our friends Todd Defren and Brian Solis posted a challenge to the industry to better define the social media release (SMR). Let us preface our remarks that both Todd and Brian have driven the SMR from concept to reality, and should receive kudos for constructively contributing this idea to the public relations industry and read more...
Your Turn: Fear of Social Media
I received a very thoughtful comment from David Wescott, author of a fairly new blog, It's Not a Lecture, on my recent post, What's Next on the Social Media Horizon. I wanted to share his comment for two reasons: First, I think he has some good ideas that are useful for all of us, and second, because I want hear what the readers of Communication Overtones have to say. Another question for you - how often read more...
Top 10 Content in June 2007
Many of these are "Golden Oldies," but some were new to the blog this month. I have also updated the Top 10 posts of all time in the right navigation bar. Take a tour and feel free to leave comments, I keep up with them all and learn from them all the time.
- Six Principles of Public Relations: But First Develop a Spine (Golden Oldie)
- The 7 Habits of Highly Effective Blogs (Golden Oldie)
- read more...
The Digital Brain Trust: Giving Our Memories Over to Machines
C. Gordon Bell Originally uploaded by brewbooks. Sitting in the doctor’s office today waiting for a routine exam (Big Announcement: for those that don’t know, I am having a baby in July), I started to read some of the outdated magazines that seem to litter doctor’s offices. I came across a November 2006 issue of Fast Company with an intriguing article written by read more...
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