SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
Social Media Influencers: You Don’t Have to Be Popular to Be Influential
Yesterday I was answering some questions from a graduate student and I got a question that I commonly get from my non-blogging friends and other skeptics: To what extent do you think consumers are influenced by what they see or read on social media sites? It is a good question, but unfortunately, I think it is the wrong one. The truth is that you don't have to read blogs or participate in social media networking at all in order to be influenced by it. In fact, if you look at Pew Internet Research you will find that only a very tiny read more...
A Roller Coaster Ride with Shel Israel Leads to All of Us Getting Soaked
Shel Israel is about to launch a new channel on FastCompany TV, the network that Robert Scoble launched recently. And I, along with my client, was a lucky victim participant in the series Shel is shooting on social media measurement. Rob La Gesse has an excellent post about the interview and also some great shots of Shel and I soaking wet on a 50 degree morning. Scoble, Rocky and Robert La Gesse managed read more...
Social Media Only Matters When It’s Personal
Sometimes as public relations professionals and marketers, we forget the very real human relations aspect that is the real magic of social media tools. The phrase, "the conversation" has become overused, but the truth is that people are having little conversations every day. I am a big proponent of measuring results and looking for a great business case for incorporating social media into a campaign. But this last week reminded me at a personal level that social media facilitates building a network. A network that read more...
Simplicity is a Virtue: PR Could Use More of It
If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation. When done well, public relations is a very complex craft. The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input). Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...
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