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Top 10 Content of the Year: And a Shameless Plug to Vote for Communication Overtones

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  Yes, I somehow got nominated for this silly competition (as Shel Holtz called it on FIR this week). And as Sally Falkow rightly points out it is hardly a referendum on true value. It is actually more of a popularity contest, of which I have never been very successful. But call it what you may, it is a great honor to be nominated, and I would be lying if read more...

The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns

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  Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...

Start Small to Make Big Waves in Social Media: Three Steps to Build Relationships

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I attended the NewComm Forum earlier this year in sunny San Francisco and Joe Jaffe founder of Crayon was one of the session speakers.  During his speech he mentioned that companies need to make a wholesale commitment to engaging in social media and that testing the waters was not a good idea (I am paraphrasing big time). Of course, I had to challenge that idea. The Photo to the right,  taken by read more...

Strategy: Become a Communication Artist

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  One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...

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