The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love to hear what others think each of these steps should entail. What does it mean to listen? How can you read more...
Online Public Relations: 5 Competencies of the Connected Corporation
The speed of communication continues to accelerate, and as it does, the pressure on public relations professionals to execute quick, accurate and authentic outreach to customers and stakeholders is on. However, a company can be prepared for these challenges by developing some core competencies. 5 Competencies of Connected Companies
- In The Loop: An ability to cater to an heightened customer expectation for a company to listen and respond in real time
- Nimble: A process in place to incrementally release anticipated information, read more...
Beyond Blogger Relations: Listening Provides the Spark to Finding Influencers
Okay, so I admit, we here in the Houston area are pretty focused on power since many have been without it for nearly two weeks now. But it is also a fantastic metaphor for the point of connection between a company or organization and the people that they care about. When you get this connection right, sparks can happen and everyone wins. In my first post in the Beyond Blogger Relations series, I covered the importance of read more...
Scaling Social Media Requires Community
The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...
Blogging for Money and Fame? Learn to Set We Goals to Break Through Clutter
It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog? He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and read more...
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