by Kami Huyse
One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:
by Kami Huyse
I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk. Opportunity costs. There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...
by Kami Huyse
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
by Kami Huyse
If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed. One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...
by Kami Huyse
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
