Zoetica Media

Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?

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One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested).   They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

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  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Steps for Building a Social Media Plan: Aim for the GOAL POST

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    Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan.   Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...

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