It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog? He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and read more...
A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters
Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...
Search Engine Optimization for Dummies
Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day. This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...
In Search of Twitter Case Studies: Business Results Wanted
I really enjoy the list that Fluent Simplicity started in May with a pretty comprehensive list of companies with an active Twitter presence, but I have yet to see real business results reported out. For a long time I have been interested in how people are using Twitter for business, crisis and other useful applications. I have heard many anecdotes but little in the way of hard business results. I am in search of these case studies. If you know of any, drop me a line, or leave a read more...
Online Privacy: Be Careful What You Search For and Fear Those Who ‘Protect’ You
If it wasn't bad enough that when I went into the field I had to explain to my dad what I did as a public relations professional, we now have the added problem of explaining to Congress the intricacies of online privacy issues. I have been following the action in the Senate this week as they held a hearing with big boys Google and Microsoft, along with Facebook and NebuAd - whose technologies were under scrutiny. Facebook was under the gun for Beacon, the Facebook technology that reported purchases that people made in their profile without read more...
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