I often promote a process for companies that includes listening, participation and contribution to the communities in which they hope to be influential. Sometimes I get to work with clients that really understand this process and get that the contribution step is one of the most powerful. As a member of the Livingston Communication team we have been working with Network Solutions to assist the read more...
Online Public Relations: 5 Competencies of the Connected Corporation
The speed of communication continues to accelerate, and as it does, the pressure on public relations professionals to execute quick, accurate and authentic outreach to customers and stakeholders is on. However, a company can be prepared for these challenges by developing some core competencies. 5 Competencies of Connected Companies
- In The Loop: An ability to cater to an heightened customer expectation for a company to listen and respond in real time
- Nimble: A process in place to incrementally release anticipated information, read more...
Painting by Number: Bringing Blog Content to Life by Coloring the Canvas
In a previous life I loved to paint with acrylics. I suspect that after the kids get a bit older I will get back to it. But today, while Geoff Livingston spoke to one of my clients, he brought up the analogy of painting in his presentation about bringing blog content to life. I took this and added a few of my own thoughts to release the creativity in blog content.
- Think in broad brush strokes: Start with broad strokes and fill in the details later.
- Add color to your read more...
Creative Minds: How Can We Encourage Creativity in Public Relations?
I hadn't seen this video from TED 2006 about the death of creativity in the modern understanding of education. I think that Sir Ken Robinson, a former professor and creativity expert, makes some salient points about how we squash creativity in our educational system. I still think it is critical that students learn how to express themselves clearly in writing, especially in this age of self publishing. However, I do agree that we have failed in understanding and read more...
Six Game Changers: Why Content Will Once Again Be King in Search Engine Optimization
I am not an Search Engine Optimization expert; however, I know enough to understand that it is critical to brands. It is clear to me that the Google Homepage, which accounted for 59.2 percent of all searches done in the US in February 2008, has become the new homepage of a company. (Source: Search Engine Watch) My friend and SEO wiz Lee Odden has some great insight on how to make sure that your homepage reaches the front of that all read more...
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