Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines. Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean. Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't). Having Fun with read more...
Inside Out: Engaging External Audiences With Internal Culture
I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak. Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles. Some of this content could be used externally, or be modified, to give read more...
5 Best Practices to Maximize Your Participation in a Twitter Chat
It seems that there is a Twitter chat for everything these days. The problem, of course, is that the Twitter platform is terrible for having a coherent exchange of ideas. However, once you get used to it, you often get a lot out of the chats. If nothing else you meet some great new contacts on Twitter. But you still may be wondering how to participate in a Twitter chat. (If you are a pro skip to the 5 Best Practices). In order to participate you need read more...
CDC Shares Its Web Analytics: Shows Effectiveness of Social Media Projects
Through an article on the Huffington Post by Craig Newmark, the founder of Craig's List (whom I interviewed late last year), I found out that the CDC has opened up the analytics for the CDC Website to the public. This is interesting from a number of perspectives: read more...
BlogMonday: The Blog Roll is Dead? Au contraire, Long Live the Blogroll
A few years ago there was a trend afoot to kill the blogroll. Deep links in context were better, or so the argument went. I could see their point.
However, I never killed off my blogroll because it is valuable for my readers. In fact, my stats show that people DO look at the blogs in my sidebar. In my new design, the blogs also have a clip from their last post and the date when they last published. I do take it to heart that it is better to explain WHY someone appears in that esteemed list. Not only that, I read more...
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