It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...
Getting the Most Out of Facebook
In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...
Facebook Advertising on a Small Budget
Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway. For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages. There are currently three types of Facebook ads which smaller pages and organizations should consider read more...
More Changes for Facebook Admins: Text Updates Won’t Work as Well Anymore
Facebook has two goals:
- To make more money from companies and organizations who maintain Facebook Pages by selling advertising
- To drive more use of the platform by those who use it in order to do more of #1
Facebook Changes Its Promotions Policy…Again
Up until yesterday, Facebook prohibited using your Page Timeline to directly run a promotion. You had to either divert fans off of Facebook to your website, blog or other social network to have them participate in promotions, or you had to administer the promotion though a third-party Facebook application. However, Facebook has again amended its terms to allow for promotions. It is still NOT allowed on your personal timeline. Things You Can Do in a Facebook Promotion
- Collect entries by having users post on read more...
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