A few years ago Zoetica Media founder Kami Huyse was asked how she manages to show up all over social media to promote her own brand while at the same time serving clients at her agency. What they really wanted to know was, "did she ever sleep?"
It was an excellent question, leading Kami to sit down with a bunch of sticky notes to map out the pathway she’d taken, identifying several key steps. 📝
This sticky path eventually formed the basis of the free Pathway to Social Media Mastery she shares with PR and marketing professionals and clients.
Demonstrating how to stand out read more...
The 5-Step Process to Attract High-Quality Leads
Customers in general don’t like hard sales tactics. In fact, most of them loath such an approach. Even the success you may have in a few rare cases doesn’t outweigh alienating the majority of your prospects.
A better approach is to focus on building trust and rapport so your prospects feel they’re making their own buying decisions, not being forced. You want to persuade them, not make them feel they’re being pressured.
Below, Zoetica founder Kami Huyse outlines the 5 steps you should take to attract the right customers for your business.
1. Define your target audience.
It all starts with defining your audience. You read more...
How to Overcome Your Fear of Self-Promotion
We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people. So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...
The Transformative Power of Tenacity for Business Success
In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...
Using Social Media to Strengthen Your Community and Build Your Business
With the continued fragmentation of social networks, growing and nurturing your community through social media is more important than ever. As Zoetica Media founder Kami Huyse urged in a previous blog post, “I don’t care what platform you’re on, start by creating that community with people.”
The importance of community was a topic she and Alan read more...
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