Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...
Bulletin: The Finance Department Doesn’t Trust Marketing ROI Claims
And apparently, the marketing people don't entirely trust their own measures either. The research was carried out by Aegis Group's Marketing Management Analytics (MMA); Financial Executive, published by Financial Executives International, a trade association; and Ed See, former president of MMA and principal of Ed See Associates. According to an article in Advertising Age, the study found that "six in 10 financial executives believe their companies' marketing departments have read more...
Measurement: Why the Content Report is the Most Important to Me
Avinash Kaushik, a measurement guru with a fantastic blog Occam's Razor, challenged people to name their most treasured analytics report. His was his referral log, the blogs that refer to his. From that you can learn a wealth of information, including who and what sites are giving you the biggest bang for your effort. I love that report read more...
Case Study: ROI of Social Media Campaign for SeaWorld San Antonio – A Year Later
SeaWorld San Antonio's Journey to Atlantis social media campaign, the first campaign of its kind for the park, was launched in the spring of 2007. Shel Israel came out to visit the park for FastCompany TV to talk about the social media measurement read more...
FastCompany.TV: Showing How Measurement Can Also Be Fun
I realize I have been a little quiet lately. The truth is that I have been out having fun with clients. Take a look. Thanks to Fast Company, Shel Israel and Fran Stephenson for making measurement fun! read more...
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 11
- Next Page »