Just a little over a year ago there was a big discussion among the blogging community about the issue of authority, and whether Technorati’s metrics tracked influence or popularity. It was widely felt that it tracked the later. But now it seems that Technorati is back in the “authority” business again with a new number. I noticed that a number is assigned to each blog that read more...
A Moving Target: Measuring New Media
Measurement Originally uploaded by Walkabout Wolf. Katie Paine has written an excellent white paper on How to Measure Social Media Relations for the Institute for PR, a fantastic organization that has a number of research-based resources for public relations professionals. Katie talks read more...
Eight Meaningful Measures of Social Media
tape measures Originally uploaded by jek in the box. Measuring the impact of social media is becoming harder as the cool interactivity of AJAX features gain popularity. The problem comes in that the technology allows users to get dynamic content without changing pages, thereby sinking the standard page view metric that has enjoyed popularity with advertisers. According to an read more...
Power 150 Becomes Viable Measurement Tool
ToddAnd, whom I interviewed as an up-and-coming blogger last September, has outdone himself once again to give us a really nice measurement tool for popularity of a site. Todd announced earlier this week, while I was still on vacation, that he found a partner to automate the Power 150: Top Marketing Blogs read more...
In Focus: Focus Groups on a Budget
A full-blown focus group, which includes recruiting a representative panel of participants ($1,000 to $1,500), paying for their time to attend ($20-$50 per person), refreshments for the event ($200, plus), renting out a location ($200-$700), hiring a competent moderator ($75 to $300 per hour or $800 to $1,500 per day) and analyzing the results ($1,000 to $2,000), can be very expensive. Depending on the moderator, and if there are any travel costs, it can run between $3,000 and $10,000 per read more...
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