The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger reached its fundraising goal of $40K with 302 read more...
Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)
Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...
The Age of Responsibility
Guest post by Andrea Weckerle On January 20, 2009, I was one of the millions of viewers of U.S. President Barack Obama's inaugural address. His address was serious yet hopeful, emphasizing all citizens' responsibility to meet the challenges facing the nation and the global community: "What is required of us now is a new era of responsibility — a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so read more...
You’d better have a hose if you want to put out the fire
Guest post by Beth Harte I’ve always wanted to use that title for a post! It’s the title of one of my favorite books on crisis communications by Rene Henry. Rene was a member of the Philadelphia PRSA when I first met him and bought his book. Even though it’s 8-9 years old, “You’d better have a hose…” is chock full of case studies and examples of crisis situations that read more...
How can we get the message?
Guest post by Kellye Crane Anyone who follows social media is likely familiar with the classic proclamation that “there’s no market for messages,” popularized by the Cluetrain Manifesto nearly a decade ago. As a result, in many circles the term “key message” has a dirty ring to it. While this anti-message stance is not new , it continues as a common refrain because, let’s face it, read more...