by Kami Huyse
Press Release Increases Blog Traffic I guess the press release isn’t dead after all. Guest columnist Ted Demopoulos at Pro Blogger recommends putting your blog address in press releases. He says that this press release drove 100 readers a day to his Santablog over the holidays. He has several other offline tips too, like putting your blog on your business card, letterhead, stickers, in presentations, on voicemail and in read more...
by Kami Huyse
Measuring PR Value This is an age-old dilemma, how do we measure the value of PR against other disciplines, such as marketing? In the past, the most common “measurement” was Ad Value Equivalencies (AVE). I remember that Bacon’s used to serve them up with our clips and we dutifully reported them to the board. However, no one in their right mind uses these values any more because they are seen as the equivalent of snake oil. They are not meaningful and may be downright misleading. Recently, Katie Paine, one of the the measurement gurus of read more...
by Kami Huyse
New PR Skill – Learn Social Media 5 Ways to Join the Conversation Fast Blogging with Flickr Originally uploaded by nico.. According to a story in the Daily Dog today about a survey conducted by an independent research firm for Accountemps, 31 percent of senior executives (including those from read more...
by Kami Huyse
Dilbert Becomes A Blogger Syndicated columnists and cartoonists are starting blogs all over the Web. Several started in October, like one of my favorite cartoonists, Scott Adams, who draws the Dilbert cartoon. On Christmas day, David Astor of Editor and Publisher wrote a pretty good article about syndicated columnists turned blogger. Quite frankly, I have always felt that bloggers have much in common with the editorial page of the newspaper, but as some of those interviewed said, there read more...
by Kami Huyse
The Authentic Voice: Integrity is A-Lister’s Friend When I opened the San Antonio Express News today, a column by Dave Beck caught my eye. It revealed that the online Merriam-Webster dictionary had announced its top 10 words looked up in 2005. It turns out that the most looked-up word in 2005 was: Integrity. This doesn’t surprise me. In a world filled with corporate scandals, mischievous journalists, slippery politicians and most recently, read more...