Meaningful Blogging Benchmarks They aren’t all that easy to come by In the comments section of my post about my blogging goals, Katie Delahaye Paine asked: “Shouldn't there by be some kind of a compilation or industry average for PR blogs?” I think this would be a great service to get this benchmarking information; unfortunately, most meaningful stats require you to own the site in order to get them and I haven’t seen an aggregating service that adequately serves these stats up for PR blogs. And read more...

https://www.zoeticamedia.com/1064

Got Books, Will Read!

Are you short of time?

Matt Vance of Austin, Texas, has made it easy to keep up on your reading by boiling down the essence of popular business books (along with a few others thrown in) on his Book Notes Wiki.

So what are you waiting for, get with it, click and read.

Thanks to the Communication Nation for helping me find it.

Tags: Business|read more...

https://www.zoeticamedia.com/1065

The Epidemic Power of Rumor Cell Phones and Internet Speed Process We all like to share important information with those that we care about. Especially if we think we have some piece of information that they anxiously await. This is impulse (however innocent) is also at the genesis of rumors. Derek Rose, a reporter for the New York Daily News gives his starkly honest account about the euphoria that led to most media erroneously reporting the fate of 13 miners at the Sago Mine in Philippi, W.Va. In the book read more...

https://www.zoeticamedia.com/1066

Blogging With Objectives I promised John Wagner that I would put up my goals for blogging here at Communications Overtones. Friday seemed a good day for such housecleaning. But along with my goals, I will also outline my objectives and how I plan to measure my success. Hopefully, if you haven’t set up your own objectives yet, these can be helpful to some of you. My original goal in starting Communications Overtones was to learn all about blogging, its tools and its culture. I suppose as I feel I meet this goal I will broaden it, but for now I am read more...

https://www.zoeticamedia.com/1067

PR Success Is No Accident Use natural news pegs to garner media coverage Ben Silverman, a former journalist, and currently the Director of Development and a Contributing Editor for Indie Research, has put together a comprehensive PR Calendar for 2006. It’s no secret that planning your PR campaigns around proven news pegs can garner media attention. My most recent post on the 2006 Banned Words is an example of a public relations read more...

https://www.zoeticamedia.com/1068