So, Monday is the day that we kick off Hugh McLeod's marketing disruption experiment for the Stormhoek wine launch in the U.S. As I mentioned in a post last week, they used this strategy for a successful launch of the wine in the UK.
I received a box late last week from read more...

Americans are getting fatter all the time, but according to the Pew Research Center, they are in denial about it.

While some people are shouting, Shape Up America, others are saying, Make Your World Fit You!

Amplestuff, a company that was read more...

So, Hugh put up a little announcement of our San Antonio blogger lunch kicking off the 100 Geek Dinners and I just got a call from Samantha from Stormhoek, (Yes Sam, I got the message) saying a parcel was “on the way.”

Hugh points to a great post by the blog Good Grape that puts this campaign into a bottom-line perspective that any corporate executive could understand. Hugh used the same kind of blogging campaign to introduce the wine in read more...

Except it will be lunch.

We will talk about social media in San Antonio, and there will be a wine tasting of Stormhoek wine, a new product coming to the U.S. market this year.

Don’t worry, it will just be a tasting, you will be able to return to work afterward. Unless, of course, you don’t want to go back to work ;-)

The meetup idea was born when Alan L. Weinkrantz, www.alanweinkrantz.typepad.com
who is also a read more...

press releases
Originally uploaded by tmonkey. According to John Elsasser, editor of PRSA’s flagship publications the Strategist and Tactics, the publications have started to offer some of its content online on the PRSA homepage.

One of the newest is by June Casagrande, a journalist and former Business Wire editor.

While the read more...